About Entrepreneurship 


The word entrepreneur can describe a person who is creative and driven and who succeeds in starting a business/company.
Entrepreneurs can change directions on things, create, and design new approaches. Other ways to try to describe them are words like high autonomy, anti-conformity, and action-oriented, taking responsibility in combination with visionary thinking.

Positive attitude towards work and devotion – well, the list can be made long.


What is an entrepreneur ?

An entrepreneur is a person who takes an idea for a product/service, considers the risks, identifies opportunities, gathers resources, and plans and implements the idea. It can also be described as an action-orientated person – see the dictionary and more about Entreprenology, Entrepreneurlogy, Entreprenologist and Entrepreneurship.


Which are the six entrepreneurial archetypes and who are they ?

The Starter – Intuitive, creative and great initiators, skills as caught the spur of the moment,,

The Professional – Good planners, tend to like the efficiency, holistic orientated,,,

The Serial – Flexible, can often combined feelings & analytical skills when making decisions,,,

The Innovator – Innovative, detail orientated skills, ability to act on their impulses,,,

The Lifestyle – Effective, holistic and often customer orientated businesses,,,

The Workstyle – Emotions as well as mentally driven, the work itself provides the incentives ,,

Read all about them all on https://stefanlindstrom.com/type-of-entrepreneurs/


By doing the EntrepreneurProfileTest,  you will and out which of these archetypes you are closest to and what is significant for that particular one and them. You also get a personality profile.

According to research, The swede whose research found the 6th entrepreneurial archetype  (researchgate.net)  these entrepreneurial archetypes have characteristics, which can divide them into six different archetypes or roles:
The Starter,  Professional,  Serial,  Innovator,  Lifestyle, and sixth one – The Workstyle.

The suggestion is that entrepreneurs have different characteristics that help them succeed in their tasks. Based on international research that identified five profiles. After my time 2005 at Boston University – Entrepreneurial Institute, and around the Boston ecosystem, it was observations I made there that was the starting point in my research. Later in the years of around 2007 I came up with my first thoughts, and later on, the first embryo that there could be a sixth one. It is this research that lead to the world’s first Entrepreneur Profile Test that was launched in 2010.

                                                                                                             Stefan Lindstrom  


History about the EPT – test.

Entreprenologist and international consultant Stefan Lindstrom, later on in 2009, presented his research at the International Conference of Thinking (International Conference on Thinking)  in Kuala Lumpur a sixth archetype: the work style profile or archetype.

Lindstrom, together with psychologist Hans-Olle Frummerin, then created the first version of Entreprenörprofiltest in Swedish, launched in 2010 and in English 2020 –  History – Entrepreneur profile test.  

EPT – Entrepreneur Profile Test – is developed by Stefan Lindstrom specialist in Entrepreneurial management, (Entreprenologist), and is based on research about entrepreneurs like Lindstrom, both studied and observed in his research and himself contributed to, and Hans-Olle Frummerin (Licensed psychologist). This after an idea by Nicklas Mattsson at that time, editor in chief of the Swedish magazine Entreprenör.

Lindstrom and Frummerin have created the test, based on Lindstrom’s knowledge of and his research (ResearchGate) about entrepreneurs, combined with experience of behavioural tests.  This as well as Frummerin’s extensive knowledge within psychology, personality & behavioral tests as well as psychological tests.

Both as management consultants within personnel & organizational development

Since 2010 EPT has been updated by Lindstrom in 2017 as well as launched in English 2020.


What type of entrepreneur are you ?

The Own Business Fair, 2010 in Stockholm Sweden saw the launch of the – Entrepreneurial profile test – a questionnaire that helps determine which of 6 entrepreneur profiles or archetypes as we have chosen to call them, you are closest too.





Welcome, here below I have collected mine and ours various studies and research.



More research within Entreprenology   – very latest here at Stefan Lindstrom (researchgate.net)


ResearchGate is a European commercial social networking site for scientists and researchers to share papers, ask and answer questions, and find collaborators. According to a 2014 study by Nature and a 2016 article in Times Higher Education, it is the largest academic social network in terms of active users.

While reading articles does not require registration, people who wish to become site members need to have an email address at a recognized institution or to be manually confirmed as a published researcher in order to sign up for an account


More research:  talked at TEDx https://www.ted.com/talks/stefan_lindstrom_what_s_so_special_about_entrepreneurs

Also been invited as a keynote speaker to share his latest research on The International Conference on Thinking several times.


The conference is the world’s premier assembly to present ideas on a wide scope of topics. Speakers present talks on education, leadership, business, health & medicine, science and technology, the environment, and the humanities. The International Conference on Thinking is operated by a U.S. committee headed by David Perkins, professor of education at Harvard University.

From ICOT: Lindstrom himself is an entrepreneur who became interested in how people and especially entrepreneurs, work and think. He presents his ideas on how one can benefit from their experience in the business world and for individual development as well as personnel and organizational development.

Lindstrom has also developed learning programs for a variety of businesses and organizations over the years. During the late 90s, he participated as a lecturer and was an inspiration for the SAF’s (now Confederation of Swedish Enterprise) project “Start your own ”. The goal of that conference was to disseminate knowledge about entrepreneurship throughout Sweden. Lindstrom has also lectured at Stockholm University. He is currently a sought-after speaker on the management circuit in Sweden and around the world.

In 2005 he lived in the United States for study and research at the Entrepreneurial Management Institute at Boston University School of Management.


-Thank you, Mr. Peter Russo – former Director of Entrepreneurial Institute, Boston University School of Management for all your help through all these years of my studying and guiding me on my research – entrepreneurs and “how they think” that help me to figure out the 6th archetype (workstyle) (The swede whose research found the 6th entrepreneurial archetype (researchgate.net)  that was later launched at The International Conference on Thinking in 2011. That also gave me the privilege to contribute with these six archetypes in my TEDx. talk in  April 2018 where you were of big help and support!