The word entrepreneur can describe a person who is creative and driven and who succeeds in starting a business/company.
Entrepreneurs can change directions on things, create, and design new approaches. Other ways to try to describe them are words like high autonomy, anti-conformity, and action-oriented, taking responsibility in combination with visionary thinking.

Positive attitude towards work and devotion – well, the list can be made long.


What is an entrepreneur ?

An entrepreneur is a person who takes an idea for a product/service, considers the risks, identifies opportunities, gathers resources, and plans and implements the idea. It can also be described as an action-orientated person – see the dictionary and more about Entreprenology, Entrepreneurlogy, Entreprenologist and Entrepreneurship.


Which are the six entrepreneurial archetypes and who are they ?

The Starter – Intuitive, creative and great initiators, skills as caught the spur of the moment,,

The Professional – Good planners, tend to like the efficiency, holistic orientated,,,

The Serial – Flexible, can often combined feelings & analytical skills when making decisions,,,

The Innovator – Innovative, detail orientated skills, ability to act on their impulses,,,

The Lifestyle – Effective, holistic and often customer orientated businesses,,,

The Workstyle – Emotions as well as mentally driven, the work itself provides the incentives ,,

Read all about them all on https://stefanlindstrom.com/type-of-entrepreneurs/


By doing the EntrepreneurProfileTest,  you will and out which of these archetypes you are closest to and what is significant for that particular one and them. You also get a personality profile.

According to the research, these have characteristics, which can divide them into six different archetypes or roles:
The Starter,  Professional,  Serial,  Innovator,  Lifestyle, and sixth one – The Workstyle.

The suggestion is that entrepreneurs have different characteristics that help them succeed in their tasks. Based on international research that identified five profiles. After my time 2005 at Boston University – Entrepreneurial Institute, and around the Boston ecosystem, it was observations I made there that was the starting point in my research. Later in the years of around 2007 I came up with my first thoughts, and later on, the first embryo that there could be a sixth one. It is this research that lead to the world’s first Entrepreneur Profile Test that was launched in 2010.

                                                                                                             Stefan Lindstrom  


History about the EPT – test.

Entreprenologist and international consultant Stefan Lindstrom, later on in 2009, presented his research at the International Conference of Thinking (International Conference on Thinking)  in Kuala Lumpur a sixth archetype: the work style profile or archetype.

Lindstrom, together with psychologist Hans-Olle Frummerin, then created the first version of Entreprenörprofiltest in Swedish, now in English- Entrepreneur profile test – Find out what motivates and drives you.  The test is developed by Stefan Lindström (entreprenologist) and Hans-Olle Frummerin (licenced psychologist) after an idea by Nicklas Mattsson at the time (launched 2010) editor in chief of the Swedish magazine Entreprenör. EPT is based on research that about entrepreneurs like Stefan Lindstrom, both watched and contributed to. Furthermore, it has updated by him in 2017 as well as launched in English 2020.

What type of entrepreneur are you ?

The Own Business Fair, 2010 in Stockholm Sweden saw the launch of the – Entrepreneurial profile test – a questionnaire that helps determine which of 6 entrepreneur profiles or archetypes as we have chosen to call them, you are closest too.


What can you get out of the Entrepreneurial Profile Test ?

By creating an image of how you work in your entrepreneurial role, you get an idea of your strengths and weaknesses and the development opportunities available to you.

The test offers you a rich perspective on your character as an entrepreneur.

That way, you can become an even better entrepreneur and more aware of your full capacity. You also get a better understanding of why you do what you do and why you are where you are today and maybe even what direction you want to go next.

Why do we do this ?

We all recognize that improving self-awareness can be extremely helpful to entrepreneurs who wish to improve their performance and that of their companies.

Developing a successful company requires the development of the organization. For an entrepreneurial company, this process needs to start with the entrepreneur, or as our research says, the entrepreneur needs to develop oneself. But gaining the insights necessary for this development is not easy. We have developed a set of profiles, enabled by our research, which greatly facilitates the process of identifying and motivating the development.

To find your profile and start your journey of improvement take the test that gives you this insight like over 26.000 others already have done.

You also get a personality profile, which you can use in your personal development, as well as in team-development, recruiting, personnel development, HR, Coaching, Mentoring, etc.

Self-awareness increases one’s ability.

  • by improving self-awareness and find out motivation factors and opportunities for improvements the entrepreneur can improve themselves and thereby their companies as well as better understand how to encourage both entrepreneurship and economic development and growth.

It has been proven that the people who are most effective and happy with themselves are the ones who know themselves the best.

EPT allows you to
. Characterize your behavior patterns
. Become more aware of your strengths and weaknesses
. Identify the environments that are best for you
. Increase your understanding of other entrepreneurs behaviors
. Reduce the risk of unnecessary conflicts with others

Here we learn about motivators and what driving forces we have and describe why we act as we do in different situations.

This self-awareness increases our ability to work even better with other people. This insight is valuable in all situations, but not least in our daily work.
Human insight is often mentioned as a factor that separates the good leaders from the rest. The capable builder from the less able and overall, the “good guy” from the people whose company we would prefer to avoid.

Stefan Lindstrom’s research on entrepreneurship has aroused interest worldwide  ResearchGate

He has talked at TEDx https://www.ted.com/talks/stefan_lindstrom_what_s_so_special_about_entrepreneurs

Stefan has also been invited as a keynote speaker to share his latest research on The International Conference on Thinking several times.


The conference is the world’s premier assembly to present ideas on a wide scope of topics. Speakers present talks on education, leadership, business, health & medicine, science and technology, the environment, and the humanities. The International Conference on Thinking is operated by a U.S. committee headed by David Perkins, professor of education at Harvard University.

Lindstrom himself is an entrepreneur who became interested in how people and especially entrepreneurs, work and think. He presents his ideas on how one can benefit from their experience in the business world and for individual development as well as personnel and organizational development.

Lindstrom has also developed learning programs for a variety of businesses and organizations over the years. During the late 90s, he participated as a lecturer and was an inspiration for the SAF’s (now Confederation of Swedish Enterprise) project “Start your own ”. The goal of that conference was to disseminate knowledge about entrepreneurship throughout Sweden. Lindstrom has also lectured at Stockholm University. He is currently a sought-after speaker on the management circuit in Sweden and around the world.

In 2005 he lived in the United States for study and research at the Entrepreneurial Management Institute at Boston University School of Management.

-Thank you, Mr. Peter Russo – former Director of Entrepreneurial Institute, Boston University School of Management for all your help through all these years of my studying and guiding me on my research – entrepreneurs and “how they think” that help me to figure out the 6th archetype (workstyle) that was later launched at The International Conference on Thinking in 2011. That also gave me the privilege to contribute with these six archetypes in my TEDxtalks in April 2018 where you were of big help and support!